Determination of Olive Oil Market Segmentation with Conjoint Analysis

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dc.contributor.authorDogan, Hasan Gokhan
dc.contributor.authorBayramoglu, Zeki
dc.contributor.authorAgizan, Kemalettin
dc.contributor.authorCandemir, Serhan
dc.date.accessioned2026-06-19T06:38:06Z
dc.date.available2026-06-19T06:38:06Z
dc.date.issued2025
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractChanging living conditions in the world have led to a transformation in consumption habits. It can be said that some factors that are thought to be effective on consumption are also affected by this. Therefore, it is inevitable to evaluate the determinants of the consumption dimension as a dynamic process. In this study, important factors in olive oil consumption preference were analyzed by conjoint analysis. The research was conducted throughout T & uuml;rkiye. Accordingly, it was determined that the most important factor in olive oil preference is the place where olive oil is purchased. This is followed by quality, packaging, price, and color. As a result, it can be said that olive oil purchased directly from the producer is preferred in the first place based on the idea that the olive oil purchased should be safe or natural, rather than the idea that price is perceptually decisive in consumer preference. When the preference characteristics are combined, it can be stated that the most preferred criterion is olive oil with a price of $9/lt, cold pressed, glass packaged, light colored, and sold directly by the producer. It can be suggested as a correct approach that the actors who make market organizations should take these criteria into consideration and turn to the appropriate organization at every stage of the supply chain.
dc.identifier.dergipark1633905
dc.identifier.doi10.18016/ksutarimdoga.vi.1633905
dc.identifier.endpage1343
dc.identifier.issn2619-9149
dc.identifier.issue5
dc.identifier.orcid0000-0002-5303-1770
dc.identifier.orcid0000-0002-2340-2614
dc.identifier.orcid0000-0003-4248-7024
dc.identifier.orcid0000-0003-3258-3848
dc.identifier.startpage1335
dc.identifier.urihttps://doi.org/10.18016/ksutarimdoga.vi.1633905
dc.identifier.urihttps://hdl.handle.net/20.500.12899/5392
dc.identifier.volume28
dc.identifier.wosWOS:001538845300014
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherKahramanmaras Sutcu Imam Univ Rektorlugu
dc.relation.ispartofKsu Tarim ve Doga Dergisi-Ksu Journal of Agriculture and Nature
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WOS_20260612
dc.subjectOlive Oil Consumption
dc.subjectMultiple Preferences
dc.subjectMarket Segmentation
dc.subjectConjoint Analysis
dc.titleDetermination of Olive Oil Market Segmentation with Conjoint Analysis
dc.typeArticle

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