THE MEDIATING ROLE OF CO-PRODUCTION IN THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGIES AND SERVICE INNOVATION
Küçük Resim Yok
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Universidad de Huelva
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Service innovation has become increasingly important in recent years due to the competitive advantage it provides to companies operating in the service industry. Therefore, it is necessary to understand the factors that affect service innovation. In the few studies conducted on different sectors, the relationship between co-production and IT and service innovation has been tried to be tested separately. In this study, the mediating role of co-production in the effect of information technologies on service innovation in the tourism sector has been investigated. In this way, it will contribute to the literature by investigating the effect of IT (directly and indirectly) and co-production (directly) on service innovation in the tourism sector. In the study data collected from 222 hotel managers were firstly subjected to validity and reliability analysis. Then, mediation analysis was applied within the scope of hypothesis tests. According to the results obtained, co-production has a mediating role in this relationship. In the study, it was concluded that the IT capabilities of the hotels enable them to create service innovations through production together with online travel agencies. © 2022, Universidad de Huelva. All rights reserved.
Açıklama
Anahtar Kelimeler
Co-Production, Information Technologies, Innovation, Mediation, Service Innovation
Kaynak
Enlightening Tourism
WoS Q Değeri
Scopus Q Değeri
Q2
Cilt
12
Sayı
2
