THE MEDIATING ROLE OF CO-PRODUCTION IN THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGIES AND SERVICE INNOVATION

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dc.contributor.authorKoç, Erdinç
dc.contributor.authorİşgüzar, Seda
dc.date.accessioned2026-06-19T06:32:05Z
dc.date.available2026-06-19T06:32:05Z
dc.date.issued2022
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractService innovation has become increasingly important in recent years due to the competitive advantage it provides to companies operating in the service industry. Therefore, it is necessary to understand the factors that affect service innovation. In the few studies conducted on different sectors, the relationship between co-production and IT and service innovation has been tried to be tested separately. In this study, the mediating role of co-production in the effect of information technologies on service innovation in the tourism sector has been investigated. In this way, it will contribute to the literature by investigating the effect of IT (directly and indirectly) and co-production (directly) on service innovation in the tourism sector. In the study data collected from 222 hotel managers were firstly subjected to validity and reliability analysis. Then, mediation analysis was applied within the scope of hypothesis tests. According to the results obtained, co-production has a mediating role in this relationship. In the study, it was concluded that the IT capabilities of the hotels enable them to create service innovations through production together with online travel agencies. © 2022, Universidad de Huelva. All rights reserved.
dc.identifier.doi10.33776/et.v12i2.6990
dc.identifier.endpage435
dc.identifier.issn2174-548X
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85142262829
dc.identifier.scopusqualityQ2
dc.identifier.startpage401
dc.identifier.urihttps://doi.org/10.33776/et.v12i2.6990
dc.identifier.urihttps://hdl.handle.net/20.500.12899/4957
dc.identifier.volume12
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherUniversidad de Huelva
dc.relation.ispartofEnlightening Tourism
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_Scopus_20260612
dc.subjectCo-Production
dc.subjectInformation Technologies
dc.subjectInnovation
dc.subjectMediation
dc.subjectService Innovation
dc.titleTHE MEDIATING ROLE OF CO-PRODUCTION IN THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGIES AND SERVICE INNOVATION
dc.typeArticle

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