The role of narcissistic leadership in the effect of internal marketing on creative employee performance
Küçük Resim Yok
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study investigates the effect of internal marketing practices on creative employee performance \rand the role of narcissistic leadership in this interaction. In this context, a survey study was conducted \rwith hotel, restaurant, and cafe (Horeca) employees, where internal marketing practices were \rintensively applied. According to the analysis results, it is found that internal marketing practices \rpositively affected creative employee performance, internal marketing practices hurt narcissistic \rleadership, and narcissistic leadership negatively affected creative employee performance. In \raddition, it was found that narcissistic leadership partially mediated internal marketing and creative \remployee performance.
Açıklama
Anahtar Kelimeler
İşletme, İşletme Finans
Kaynak
Business and Management Studies: An International Journal
WoS Q Değeri
Scopus Q Değeri
Cilt
10
Sayı
2
