The role of narcissistic leadership in the effect of internal marketing on creative employee performance

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dc.contributor.authorKAYNAK, İnan
dc.contributor.authorakıllıbaş, erman
dc.contributor.authorCicek, Berat
dc.date.accessioned2025-10-24T18:03:26Z
dc.date.available2025-10-24T18:03:26Z
dc.date.issued2022
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractThis study investigates the effect of internal marketing practices on creative employee performance \rand the role of narcissistic leadership in this interaction. In this context, a survey study was conducted \rwith hotel, restaurant, and cafe (Horeca) employees, where internal marketing practices were \rintensively applied. According to the analysis results, it is found that internal marketing practices \rpositively affected creative employee performance, internal marketing practices hurt narcissistic \rleadership, and narcissistic leadership negatively affected creative employee performance. In \raddition, it was found that narcissistic leadership partially mediated internal marketing and creative \remployee performance.
dc.identifier.doi10.15295/bmij.v10i2.2014
dc.identifier.endpage682
dc.identifier.issn2148-2586
dc.identifier.issue2
dc.identifier.startpage664
dc.identifier.trdizinid534617
dc.identifier.urihttps://doi.org/10.15295/bmij.v10i2.2014
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/534617
dc.identifier.urihttps://hdl.handle.net/20.500.12899/2227
dc.identifier.volume10
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofBusiness and Management Studies: An International Journal
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzTR-Dizin_20251023
dc.subjectİşletme
dc.subjectİşletme Finans
dc.titleThe role of narcissistic leadership in the effect of internal marketing on creative employee performance
dc.typeArticle

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