Role of Instagram Influencers on Destination Image: A Netnographic Study
Küçük Resim Yok
Tarih
2023
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing Ag
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The main purpose of this study is to reveal how the posts of popular travel influencers who produce special content for Cappadocia, an attractive destination in Turkey, determine the image and perception of Instagram users about the region. For this purpose, user comments (emotions, thoughts, expectations, etc.) on the posts of influencers about Cappadocia on Instagram were examined by the netnography method. The analysis was applied to the comments made by the social media users on posts of three travel influencers who visited Cappadocia between 1 January and 15 August 2022 and shared with related tags. Considering the findings obtained from the social media user' comments, the posts of the travel influencers about Cappadocia activated the emotions of the users and contributed positively to the perception of the region.
Açıklama
9th International Conference of the International Association of Cultural and Digital Tourism-IACuDiT -- SEP 01-03, 2022 -- GREECE
Anahtar Kelimeler
Social Media, Instagram Influencers, Destination Image, Netnography, Cappadocia
Kaynak
Tourism, Travel, and Hospitality in A Smart and Sustainable World, Iacudit, Vol 1
WoS Q Değeri
N/A
Scopus Q Değeri
Q4
