Role of Instagram Influencers on Destination Image: A Netnographic Study

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dc.contributor.authorBinbasioglu, Hulisi
dc.contributor.authorYilmaz, Yasemin Keskin
dc.contributor.authorYilmaz, Mehmet Baris
dc.date.accessioned2026-06-19T06:41:16Z
dc.date.available2026-06-19T06:41:16Z
dc.date.issued2023
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description9th International Conference of the International Association of Cultural and Digital Tourism-IACuDiT -- SEP 01-03, 2022 -- GREECE
dc.description.abstractThe main purpose of this study is to reveal how the posts of popular travel influencers who produce special content for Cappadocia, an attractive destination in Turkey, determine the image and perception of Instagram users about the region. For this purpose, user comments (emotions, thoughts, expectations, etc.) on the posts of influencers about Cappadocia on Instagram were examined by the netnography method. The analysis was applied to the comments made by the social media users on posts of three travel influencers who visited Cappadocia between 1 January and 15 August 2022 and shared with related tags. Considering the findings obtained from the social media user' comments, the posts of the travel influencers about Cappadocia activated the emotions of the users and contributed positively to the perception of the region.
dc.description.sponsorshipUniversidade de Aveiro
dc.identifier.doi10.1007/978-3-031-26829-8_26
dc.identifier.endpage432
dc.identifier.isbn978-3-031-26831-1
dc.identifier.isbn978-3-031-26829-8
dc.identifier.isbn978-3-031-26828-1
dc.identifier.issn2198-7246
dc.identifier.issn2198-7254
dc.identifier.orcid0000-0003-0928-2481
dc.identifier.scopus2-s2.0-85163365327
dc.identifier.scopusqualityQ4
dc.identifier.startpage417
dc.identifier.urihttps://doi.org/10.1007/978-3-031-26829-8_26
dc.identifier.urihttps://hdl.handle.net/20.500.12899/6158
dc.identifier.wosWOS:001562295300026
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer International Publishing Ag
dc.relation.ispartofTourism, Travel, and Hospitality in A Smart and Sustainable World, Iacudit, Vol 1
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20260612
dc.subjectSocial Media
dc.subjectInstagram Influencers
dc.subjectDestination Image
dc.subjectNetnography
dc.subjectCappadocia
dc.titleRole of Instagram Influencers on Destination Image: A Netnographic Study
dc.typeConference Object

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